Wednesday, 4 November 2009

Human-centred ketchup!

I just couldn't resist following up with this little tidbit I heard on the Chris Evans show on Radio 2, on the way home from my driving meeting I just blogged about. His theme for the show was red vs. brown - that is, in terms of sauces. He had a representative from Heinz giving us the history of ketchup, but the bit that pricked my ears up was his explanation of the design decision to turn the bottles upside-down. In almost his exact words, basically he said that it was designed by the people - their customers, the users. They'd observed and listened, and decided the upside-down bottle would satisfy a key user need.

Who'd have thought it? Human-centred design in action at Heinz. Marvellous.

I'm sure you can listen to the show on BBC iPlayer for a little while, but I couldn't tell you exactly when in the show this interview happened - it was definitely in the first hour, but I was too busy watching the road rather than watching the clock, of course.

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