The end of the 60th

So 2009 is coming to an end, and with it I think a rather successful 60th anniversary year for the Ergonomics Society - or should I say, the Institute of Ergonomics and Human Factors (IEHF), for on 20th October the change of name was officially approved by Companies House.

Naturally I'm biased towards the exhibition at the Design Museum - which runs to 7th March 2010, so we are prolonging the celebrations a bit. Trying to be as objective as possible, 'Ergonomics: Real Design' has gone down pretty well so far. Last time I reported on the excellent media coverage at the opening and the VIP reception a few days later. Since then it has been picked up by other national and international listings (including the Wall Street Journal), and the other day I learned it was even getting exposure in New Zealand courtesy of Dave Moore of the NZ Ergonomics Society. By all accounts visitor feedback is good and footfall at the Design Museum is up, though we're in the process of conducting our formal evaluations to see just how big an impact the exhibition has had.

Next year we plan to keep the momentum going through (hopefully) touring the exhibition internationally, and an IEHF campaign to better integrate ergonomics into design process. Despite the fact that it's "just another year", I'm sure we'll be just as busy and I do, of course, plan to keep you updated here!

In the meantime, it only remains for me to wish everyone reading this, a very Merry Christmas and a happy new year.

Ergonomics: Real Design

Well, it's finally arrived - all of our hard work over the last year or so has paid off, and the Ergonomics: Real Design exhibition at London's Design Museum is now open.

There was a media preview last Tuesday, which generated us some excellent coverage on the BBC and in The Independent, as well as several popular design magazines. Then it opened to the public on Wednesday, and by all accounts the feedback is good, and people are engaging with the exhibition as we hoped.

Last night was the big fanfare though - the Ergonomics Society (now officially known as the Institute of Ergonomics and Human Factors) held a private VIP reception for over 100 people, which - in my humble opinion - went down very well indeed. There was certainly a real buzz about the place, and for me it really brought it home that the exhibition had really happened. I think until I saw people actually going round it, it hadn't quite sunk in with me. All very exciting.

I must say thanks again to everyone who pulled together to make it happen - Fergus, Gemma, Margaret, Laura, Roger, Colin, and of course Reg, who got the ball rolling in the first place and has stuck with the project all the way through. Finally, a nod to the sponsors, the EPSRC, who are evidently quite pleased with it as it's currently featuring on the front page of their website too.

For more info, see the Design Museum's website.

Human-centred ketchup!

I just couldn't resist following up with this little tidbit I heard on the Chris Evans show on Radio 2, on the way home from my driving meeting I just blogged about. His theme for the show was red vs. brown - that is, in terms of sauces. He had a representative from Heinz giving us the history of ketchup, but the bit that pricked my ears up was his explanation of the design decision to turn the bottles upside-down. In almost his exact words, basically he said that it was designed by the people - their customers, the users. They'd observed and listened, and decided the upside-down bottle would satisfy a key user need.

Who'd have thought it? Human-centred design in action at Heinz. Marvellous.

I'm sure you can listen to the show on BBC iPlayer for a little while, but I couldn't tell you exactly when in the show this interview happened - it was definitely in the first hour, but I was too busy watching the road rather than watching the clock, of course.

Armchair ergonomists

I’ve been to a couple of events this week that have inspired me to think more about how to engage a wider public with ergonomics and human-centred design issues.

The first was the British Science Association’s Science Communication Conference, an excellent event with a star-studded list of presenters, including Lord Professor Robert Winston, Professor Kathy Sykes, and Professor Jim Al-Khalili. One of the key principles of this whole area is that we (as scientists) don’t just sit in our ivory towers and assume everyone’s stupid and that we have to teach them. Science Communication is a two-way process, and actually most (non-scientist) people are starting from a baseline with a bit of knowledge about a lot of things.

This is something I think wholeheartedly applies to ergonomics. In fact, most people are amateur ergonomists – everyone knows, on some level, when they’ve used a product or system that has been well (or badly) designed. A lot of them would have a good idea of how they want it fixed, too. I mean, that’s the whole point, isn’t it? A human-centred design process starts with identifying the users’ needs, and who best to tell us about them? So the only problem, as far as I see it, is that these amateur ergonomists just don’t call it ergonomics – and consequently might not think to turn to ‘professional’ ergonomists or The Ergonomics Society.

And that brings me onto my second point – which was inspired by discussions at The Ergonomics Society’s awayday, where Council met up to discuss our vision and strategy for the future. The old ‘ergonomically designed product’ chestnut was rolled out (which I’ve blogged on before – and will come back to later), and that set my train of thought off on armchair ergonomists again. Because it’s about understanding what ergonomics is really about – so not only are people sometimes acting as ergonomists without knowing it, they’re also being sold a perception of ergonomics which is inaccurate.

There’s a great little anecdote from our experience at Cheltenham which illustrates this nicely. I got talking to a little girl and her family about our stand and what ergonomics is all about, and they told me a story about a design exercise the girl did at school recently, to design a pencil that’s easier to use for people. She explained how she made it slightly bigger so it’s easier to hold, shaped for the hand, and grip areas for the fingers. I told her she was being an ergonomist without even realising it! The best bit was that she refrained from just putting a bit of rubber on the pencil…

Cheltenham Festival of Science

No prizes for guessing what this post is about – last week we took a sample of the Real World Design exhibition to the Cheltenham Festival of Science as a sneak preview for them and a test run for us. Needless to say, this was a fantastic opportunity, afforded to us by some great work in the Ergonomics Society office, which we grabbed with both hands.

Cheltenham is one of the biggest science festivals in the UK, and always attracts some star names – we caught a glimpse of Robert Winston floating about; also in attendance and giving lectures were the likes of Richard Hammond, Carol Vorderman, and Alice Roberts (though I'm personally disappointed I didn't bump into her).

The preview exhibit we took was related to the ergonomics of the Sky TV remote control, which is the most advanced piece of work we currently have on the exhibition project. Fergus Bisset, the design researcher on the project, did a stellar job of putting together an innovative stand at short notice, complete with interactive elements. Fergus also carried the can for the whole duration of the festival, assisted on different days by staff and members of the Ergonomics Society, who kindly gave up their time to help out (pictured right is Dave O’Neill, Chief Executive of the Ergonomics Society). Our thanks go out to all, it was an enormous help and above and beyond the call of duty.

All in all I think we can say it was a successful week – just getting the exhibit into Cheltenham was an achievement in itself! But we also had a lot of interest from children and adults alike, helped no end by being on the EPSRC’s ‘Impact Trail’, so the children were encouraged to come and see us for an answer in their question booklet. It’s also been a learning experience in taking things forward to the big exhibition in November – which I know will come round sooner than we think.

Museums and conferences

It’s been another busy week, with a couple of interesting days providing great opportunities to wave the flag for human-centred design and ergonomics.

On Tuesday I gave a presentation at the Design Museum to other university lecturers in design, as part of the museum’s ‘Design Factory’ student initiative. I won’t steal the museum’s thunder by saying too much about that here; it’ll appear on the museum’s website in due course. But suffice to say the museum has given us the fantastic opportunity to get involved with this initiative and linking it in with the ergonomics exhibition we’re showcasing there later in the year.

The next day I was invited to give a talk at a conference on drink and drug driving, organised by the road safety charity Brake. They’d picked up on my recent experiment on driving when hungover, which I conducted for RSA, the UK’s largest commercial insurer. I’m quite conscious of the fact that the study hasn’t been published in a peer-reviewed journal as yet, so I prefaced the talk with caveats about it being a pilot study – but it seems there isn’t much else in this area as yet, so Brake welcomed my data as a starting point for discussion. And if nothing else, it suggests more work is needed in this area.

The rest of the conference was really interesting too, with a number of presentations on campaigns such as the Think! campaign, ‘Talk to Frank’, and an innovative campaign in Scotland exploiting social media such as Facebook and MSN. Clearly there’s a lot of potential in this area, and whilst I’m trying to tap into some of it with this blog, I’m keen to learn more about harnessing it in my research and public engagement activities – so hopefully the blog will get slicker as time goes on!

Ergonomics Society Anniversary Conference

The highlight of this week has to be the Ergonomics Society 60th Anniversary Conference, held Wednesday and Thursday at the Royal College of Physicians just by The Regent’s Park in London.

Actually the festivities kicked off on Tuesday evening with a VIP reception, where we were showered with wine and nibbles and treated to a couple of top drawer speeches from Dr Ian Gibson, MP for Norwich North, and Professor Pieter Rookmaaker, President of the Federation of European Ergonomics Societies (FEES). Dr Gibson’s speech was particularly encouraging, being a member of the Innovation Universities and Skills Committee and someone who’s especially sympathetic to the ergonomics cause. Prof Rookmaaker also drew our attention to the first European Ergonomics conference to be held in Bruges from 10th October 2010 – surely a must-attend event.

Wednesday and Thursday were the main session days, where there were several plenary papers given by esteemed ergonomists from around the world, plus a bunch of interesting sessions on topics from public health, through human factors integration, to accidents and human error.

I teamed up with Prof Jan Noyes from Bristol and Dr Sarah Sharples from Nottingham to give a session on automation, which proved intimidatingly popular with standing room only at the back. One of those where you deliberately avoid looking at the audience for fear you’ll get stage fright. I also chaired a session on road ergonomics with papers from Dr Alex Stedmon (also at Nottingham), Nick Gkikas from Loughborough, and Dr Sandy Robertson of UCL.

Fergus Bisset (who was Twittering away during the conference) and I had a stand promoting the Real World Design exhibition at the Design Museum (see my blogpost here for more), which attracted good attention from the delegates and gave us some more ideas for exhibits in the medical and consumer product areas.

Socially it was great as well, always a good opportunity to catch up with old networks and make new ones, with a very posh dinner on Wednesday night courtesy of our hosts at the RCP. And let’s not forget the location – a glorious part of London, so quiet and leafy that you could easily forget you’re actually in the capital. The RCP itself was an excellent venue, especially the Dorchester Library where the VIP reception was held.

Next year’s conference reverts to the more traditional format – this one was special for the anniversary – and will be at Keele University in Staffordshire. Hopefully see you there!

Errornomics?!

I was intrigued and amused this week to see a book review in The Independent newspaper for "Why We Make Mistakes" by Joseph Hallinan, a Pulitzer prize-winning journalist, no less. Sounds great, I thought, and right up my street - a book on human error aimed at the pop science market.

At first glance it seems to tick all the boxes, too - talking about lapses of memory, optical illusions, and even medical errors that were down to equipment design. All very relevant to ergonomics. But hold on - did that word actually appear anywhere in the book?

It certainly didn't appear in the review, and the more I read, the more it irked me. This really is a book about ergonomics, but there is no reference to the underlying scientific discipline anywhere. The book (or the review, at least) actually has it wrong in places too - referring to the phenomenon of 'change blindness' (not by name, of course) as an ophthalmological problem - but it's actually about information processing and expectations, nothing to do with our visual acuity. And there are even some areas where it's treading on thin ice - for instance, the author's own claim that it's a "field guide to human error" ... well, I'm afraid Sidney Dekker wrote the Field Guide to Human Error, and he's a proper ergonomist.

The icing on the cake was when I read the plans for the UK release (later this year) to be titled 'Errornomics' (cashing in on the success of 'Freakonomics'). But for a consonant or two, he so nearly stumbled across the right word!

I'll probably end up giving it a read when it comes out in the UK, though I'm quite prepared to get wound up reading it (not least for the fact it'll be a case of "why didn't I do that"). I'm all for bringing this subject into the public consciousness, but I'd rather the source material were acknowledged. Could've been a chance to make 'ergonomics' a household word - alas, I fear the chance has been missed.

Ergonomics is 60!

On BBC Radio 4's 'Today' programme this morning, there was a piece on the 60th anniversary of Murphy's law - the law of physics which states that "everything that can go wrong, will go wrong". It was prefaced as one of the year's anniversaries that will affect us more on a day-to-day basis than, say, Darwin or Galileo's discoveries.

I've got another one. This year coincidentally marks the 60th anniversary of ergonomics in the UK - as it was in 1949 that the Ergonomics Research Society first formed. Now known as The Ergonomics Society (and changing its name this year to the Institute of Ergonomics and Human Factors) the Society is the UK's professional body for this field, with some 1500 members.

I'm involved with The Ergonomics Society as its Chair of External Relations, and we're planning a host of events throughout the year to mark the anniversary. There is a series of breakfast meetings for industry practitioners, there's an historical Society lecture at the Royal Society of Arts in May, a prestigious anniversary conference at the Royal College of Physicians in April, and we're culminating with an ergonomics exhibition at the Design Museum opening in November.

The exhibition, which we've called Real World Design, is being run in partnership between Brunel University (myself and Fergus Bisset), Loughborough University (Prof Roger Haslam), the Design Museum and Laura Grant Associates, with support from The Ergonomics Society and the Office of the Rail Regulator. The project is funded by the EPSRC, and I dare say I'll be keeping you updated on it here as it progresses.

I like the synergy with the Murphy's law anniversary - ergonomics affects us all at an everyday level, and in many cases it is also about things going wrong. That is, a good application of ergonomics can stop (human-made) things going wrong in the first place. Maybe then, some years in the future, we could be celebrating another big milestone for ergonomics and everyone will have forgotten about Murphy's law...