Well, it's finally arrived - all of our hard work over the last year or so has paid off, and the Ergonomics: Real Design exhibition at London's Design Museum is now open.
There was a media preview last Tuesday, which generated us some excellent coverage on the BBC and in The Independent, as well as several popular design magazines. Then it opened to the public on Wednesday, and by all accounts the feedback is good, and people are engaging with the exhibition as we hoped.
Last night was the big fanfare though - the Ergonomics Society (now officially known as the Institute of Ergonomics and Human Factors) held a private VIP reception for over 100 people, which - in my humble opinion - went down very well indeed. There was certainly a real buzz about the place, and for me it really brought it home that the exhibition had really happened. I think until I saw people actually going round it, it hadn't quite sunk in with me. All very exciting.
I must say thanks again to everyone who pulled together to make it happen - Fergus, Gemma, Margaret, Laura, Roger, Colin, and of course Reg, who got the ball rolling in the first place and has stuck with the project all the way through. Finally, a nod to the sponsors, the EPSRC, who are evidently quite pleased with it as it's currently featuring on the front page of their website too.
For more info, see the Design Museum's website.
Showing posts with label science communication. Show all posts
Showing posts with label science communication. Show all posts
Friday, 27 November 2009
Friday, 16 October 2009
Ghosts of transport yet to come
I had the privilege this week of presenting at the Parliamentary Advisory Council for Transport Safety's (PACTS) conference on 'Beyond 2010: the challenges ahead'. This was largely centred around the proposed road safety strategy for the future (which I've commented on before) and had a very much 'what are we going to do about it' feel. Interestingly, the opening sessions were largely focused on the environmental aspects of driving and promotion of eco-driving, as opposed to safe driving. I found this surprising given the context, but perhaps represents a shift in emphasis for transport policy. Naturally I was banging the drum for human-centred design and how it can solve all our problems for safe and eco-driving in the future. Simple as that.
One of the most memorable presentations from the day was the last one (probably a recency effect...) from ACPO's Mick Giannasi, talking in part about Gwent Police's recent campaign on texting and driving. The 'Cow' video has made it around the world already and has had some ten million hits apparently, even though it was only supposed to be a local thing and was done on a budget of about £10k. (Excerpts are on YouTube - link above - though you have to log in as it's deemed to be graphic material.) This is just amazing impact from both road safety and public engagement perspectives. Mick also showed evidence of how it's already working locally, with its first screening at an event for young drivers in South Wales - cameras were trained on the crowd to record reactions, and interviews afterwards showed the effect it had on those present. It really is hard-hitting.
After the PACTS conference I went straight to Imperial College for the Lloyd's Register Educational Trust's Annual Lecture in Transport Risk Management. Gretchen Burrett, Director of Safety at National Air Traffic Services (NATS), talked about human factors in aviation and air traffic control. She gave a really splendid exposition of the benefits of human factors in safety-critical systems. One of the stand-out points for me was how they're actually recording positive changes in behaviour as markers of effectiveness for HF in the cost-benefit analysis - that's as opposed to just monitoring reductions in errors or accidents. I was really impressed with this approach - I've long thought that one of our biggest barriers in uptake of HF is persuading people of the benefits. Since nobody notices the absence of accidents, people like Gretchen are otherwise the unsung heroes of safety. Measuring positive changes that people will actually notice is a great way for HF to hammer home its message.
One of the most memorable presentations from the day was the last one (probably a recency effect...) from ACPO's Mick Giannasi, talking in part about Gwent Police's recent campaign on texting and driving. The 'Cow' video has made it around the world already and has had some ten million hits apparently, even though it was only supposed to be a local thing and was done on a budget of about £10k. (Excerpts are on YouTube - link above - though you have to log in as it's deemed to be graphic material.) This is just amazing impact from both road safety and public engagement perspectives. Mick also showed evidence of how it's already working locally, with its first screening at an event for young drivers in South Wales - cameras were trained on the crowd to record reactions, and interviews afterwards showed the effect it had on those present. It really is hard-hitting.
After the PACTS conference I went straight to Imperial College for the Lloyd's Register Educational Trust's Annual Lecture in Transport Risk Management. Gretchen Burrett, Director of Safety at National Air Traffic Services (NATS), talked about human factors in aviation and air traffic control. She gave a really splendid exposition of the benefits of human factors in safety-critical systems. One of the stand-out points for me was how they're actually recording positive changes in behaviour as markers of effectiveness for HF in the cost-benefit analysis - that's as opposed to just monitoring reductions in errors or accidents. I was really impressed with this approach - I've long thought that one of our biggest barriers in uptake of HF is persuading people of the benefits. Since nobody notices the absence of accidents, people like Gretchen are otherwise the unsung heroes of safety. Measuring positive changes that people will actually notice is a great way for HF to hammer home its message.
Friday, 17 July 2009
Ergonomics in the news
As I'm sure many others do, I subscribe to Google's news alerts looking out for media stories on ergonomics and/or human factors. When I first signed up, there wasn't a lot of activity, and the stuff they picked up on was pretty obscure. More recently, though, there's been a lot more substantial pickings coming through. Whether this is due to Google getting even better at what they do, or more ergonomics stories in the news, I don't know, but either way it's a good sign in my book.
Then the other day my good mate Steve Shorrock sets up a couple of blogs to help the cause further – Ergonomics & Human Factors in the News, and Ergonomics & Human Factors: Research into Practice. Both of these are going to be great sources of info on popular applications of ergonomics for those both in and outside the field, and I highly recommend them to you. It’s kind of half what I had in mind for this blog, actually, but Steve’s doing a far better job of it than I would, so I’ll leave that to him and focus on other things.
I can only see these kinds of developments as good news for ergonomics – getting the stories more widely distributed and making them more accessible to the people that really matter – the end users!
Then the other day my good mate Steve Shorrock sets up a couple of blogs to help the cause further – Ergonomics & Human Factors in the News, and Ergonomics & Human Factors: Research into Practice. Both of these are going to be great sources of info on popular applications of ergonomics for those both in and outside the field, and I highly recommend them to you. It’s kind of half what I had in mind for this blog, actually, but Steve’s doing a far better job of it than I would, so I’ll leave that to him and focus on other things.
I can only see these kinds of developments as good news for ergonomics – getting the stories more widely distributed and making them more accessible to the people that really matter – the end users!
Friday, 26 June 2009
Armchair ergonomists
I’ve been to a couple of events this week that have inspired me to think more about how to engage a wider public with ergonomics and human-centred design issues.
The first was the British Science Association’s Science Communication Conference, an excellent event with a star-studded list of presenters, including Lord Professor Robert Winston, Professor Kathy Sykes, and Professor Jim Al-Khalili. One of the key principles of this whole area is that we (as scientists) don’t just sit in our ivory towers and assume everyone’s stupid and that we have to teach them. Science Communication is a two-way process, and actually most (non-scientist) people are starting from a baseline with a bit of knowledge about a lot of things.
This is something I think wholeheartedly applies to ergonomics. In fact, most people are amateur ergonomists – everyone knows, on some level, when they’ve used a product or system that has been well (or badly) designed. A lot of them would have a good idea of how they want it fixed, too. I mean, that’s the whole point, isn’t it? A human-centred design process starts with identifying the users’ needs, and who best to tell us about them? So the only problem, as far as I see it, is that these amateur ergonomists just don’t call it ergonomics – and consequently might not think to turn to ‘professional’ ergonomists or The Ergonomics Society.
And that brings me onto my second point – which was inspired by discussions at The Ergonomics Society’s awayday, where Council met up to discuss our vision and strategy for the future. The old ‘ergonomically designed product’ chestnut was rolled out (which I’ve blogged on before – and will come back to later), and that set my train of thought off on armchair ergonomists again. Because it’s about understanding what ergonomics is really about – so not only are people sometimes acting as ergonomists without knowing it, they’re also being sold a perception of ergonomics which is inaccurate.
There’s a great little anecdote from our experience at Cheltenham which illustrates this nicely. I got talking to a little girl and her family about our stand and what ergonomics is all about, and they told me a story about a design exercise the girl did at school recently, to design a pencil that’s easier to use for people. She explained how she made it slightly bigger so it’s easier to hold, shaped for the hand, and grip areas for the fingers. I told her she was being an ergonomist without even realising it! The best bit was that she refrained from just putting a bit of rubber on the pencil…
The first was the British Science Association’s Science Communication Conference, an excellent event with a star-studded list of presenters, including Lord Professor Robert Winston, Professor Kathy Sykes, and Professor Jim Al-Khalili. One of the key principles of this whole area is that we (as scientists) don’t just sit in our ivory towers and assume everyone’s stupid and that we have to teach them. Science Communication is a two-way process, and actually most (non-scientist) people are starting from a baseline with a bit of knowledge about a lot of things.
This is something I think wholeheartedly applies to ergonomics. In fact, most people are amateur ergonomists – everyone knows, on some level, when they’ve used a product or system that has been well (or badly) designed. A lot of them would have a good idea of how they want it fixed, too. I mean, that’s the whole point, isn’t it? A human-centred design process starts with identifying the users’ needs, and who best to tell us about them? So the only problem, as far as I see it, is that these amateur ergonomists just don’t call it ergonomics – and consequently might not think to turn to ‘professional’ ergonomists or The Ergonomics Society.
And that brings me onto my second point – which was inspired by discussions at The Ergonomics Society’s awayday, where Council met up to discuss our vision and strategy for the future. The old ‘ergonomically designed product’ chestnut was rolled out (which I’ve blogged on before – and will come back to later), and that set my train of thought off on armchair ergonomists again. Because it’s about understanding what ergonomics is really about – so not only are people sometimes acting as ergonomists without knowing it, they’re also being sold a perception of ergonomics which is inaccurate.
There’s a great little anecdote from our experience at Cheltenham which illustrates this nicely. I got talking to a little girl and her family about our stand and what ergonomics is all about, and they told me a story about a design exercise the girl did at school recently, to design a pencil that’s easier to use for people. She explained how she made it slightly bigger so it’s easier to hold, shaped for the hand, and grip areas for the fingers. I told her she was being an ergonomist without even realising it! The best bit was that she refrained from just putting a bit of rubber on the pencil…
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